Search Engines.

Don't pay anyone to 'improve your searchengine ranking'. They are all charlatans in our opinion. Instead, include in your site full textual descriptions of your products or services. Create special 'text only' sections if necessary. This (the text content of your site) is the food that a searchengine feeds on! Pictures/flash animations etc. are useless, keywords (see below), help only a little. Check the site is searchengine-friendly by navigating with the Lynx text-only browser. Help for webmasters is also available from Google.

Submit your site to search engines. Important ones are:

Google:	http://www.google.com/addurl.html
MSN:	http://search.msn.com/docs/submit.aspx
AltaVista:	http://www.altavista.com/
Excite:	http://www.excite.com/info/add_url/
Hotbot:	http://hotbot.lycos.com/
Infoseek:	http://infoseek.go.com/
Lycos UK:	http://www.lycos.co.uk/
Webcrawler:	http://www.webcrawler.com/info/add_url/
AOL Netfind:	http://www.web.aol.com/
Northern Light:	http://www.northernlight.com/

For more information on search engines visit: http://www.searchenginewatch.com.

To improve your listing add these "meta" tags to your pages. Place them in the <head> section. Your homepage is particularly important:

<meta name="description" content="Describe your page here. Briefly!"> <meta name="keywords" content="List, your, comma, delimited, keywords, here, not, too, many, mind">

Use the keywords section for foreign spellings, mis-spellings, etc. Do not simply repeat the text from your page. Search engine help pages often give useful tips.

To avoid a page being listed, insert this tag in the page in question:

<meta name="robots" content="noindex">

Place it in the <head> section.

Alternatively create a robots.txt file, see the link below.

Here is more information on robots.

Search engines use textual information to rank sites. To achieve a high rating for your site you need relevant text on your pages. Few words equals low search engine ranking. It's as simple as that!
Many software packages, particularly ones for use by graphic designers, will generate pages completely devoid of any text. Thus a search engine will see empty pages and will ignore your site.

Directories.

Submit your site to appropriate directories and Jump Sites. A basic listing is often free!. Important ones are:

Yellow Pages / Yell.com / 118 247:	http://www.yelldirect.com.
Thomson Local:	http://www.thomsondirectories.com.
Applegate:	http://www.applegate.co.uk
KellySearch:	http://www.kellysearch.co.uk.
UK Plus:	http://www.ukplus.co.uk
Yahoo:	http://docs.yahoo.com

There are many others.

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